India grows some of the world’s finest teas: Darjeeling, Assam, Nilgiris.
Yet for decades, Indians have largely stuck to cheap, mass-market chai.
So why hasn’t India built a global luxury tea brand of its own?
Now, a Sri Lankan tea giant is trying something unexpected, selling India’s finest tea back to Indians, as luxury.
What’s behind this unusual bet?
Watch the full story on Firstpost.
—
Indian Tea Industry | Darjeeling Tea | Assam Tea | Nilgiri Tea | Luxury Tea India | Indian Tea Brands | Premium Tea India | Sri Lankan Tea Company | India Tea Market | Tea Business | Firstpost
#indiantea #darjeelingtea #assamtea #nilgiritea #luxurytea #tea #chai #teabusiness #india #firstpost
Firstpost is an Indian news and media website. Get all the incisive opinions, in-depth analyses and other visual stories that matter to you and the world right here on this channel.
Subscribe to Firstpost channel and press the bell icon to get notified when we go live.
https://www.youtube.com/@Firstpost
Follow Firstpost on Website:
https://www.firstpost.com
Follow Firstpost on Instagram:
https://www.instagram.com/firstpost/
Follow Firstpost on Facebook:
https://www.facebook.com/firstpostin/
Follow Firstpost on X:
https://twitter.com/firstpost
Follow Firstpost on WhatsApp:
https://www.whatsapp.com/channel/0029Va6zOIrEQIamseyg762V